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My New Cupcake Line and Business Venture


Eeeeep!! Guys I’m so excited to be sharing this with you! I’ve taken a little step back from cakes, mostly because I was feeling burned out and felt I needed to stimulate my creative side in a different way.

I’m sure I’ll get my cake mojo back (I kinda have already) but for now I’m just trying to find a little therapy in everything that I do. Sometimes the pain in my soul is so incredibly unbearable I feel like I cannot cope or even go on living. It’s so intense it becomes almost physical. It’s scary. Crazy scary. And I struggle with the fact that no one can see into my heart and see how and why I’m feeling what I’m feeling. I was feeling this way just a few days ago. I felt like I really couldn’t go on living and decided then and there that this was my time to go. I had it in my head what I was going to do and how I was going to do it. I texted ‘goodbyes’ (although now looking back at them I don’t even remember doing it) then I thought of my beautiful baby boy and my gorgeous and extremely sensitive little girl and the images of their little faces when I didn’t show up to collect them from school stopped me dead in my tracks (no pun intended…haha 😉 ) What was I thinking?! So I picked up the phone and called my best friend….my husband. I was so incoherent but I needed to talk to someone. I’m not telling you this because I want the attention or that I want you to feel sorry for me…the opposite is true. This isn’t about me! This is about every one of us that has felt like they’re suffocating, drowning and trapped in a world where they feel like they don’t belong.  I’m telling you this because I’m tired of depression being treated like it’s nothing. I realised that I’ve been working my butt off to get my new line going and dammit I’m going to make it worth it. I’m going to make sure that my journey in this life has purpose. I want to make a difference to someone. Even if it’s just one person.

When I first wrote about my depression on my blog I was overwhelmed with the response of people getting in touch with me to tell me about their own personal and very real struggles. Depression is an incredibly lonely place, but these emails made me realise just how many of us are suffering through the same chaos, confusion and turmoil within ourselves every single day! And it’s NOT ok. We need to be more accepting and less judgmental . Everyone has their demons.

So I took up clay work as a therapy, something new to me that de stressed me a bit. I live for the days where I can get motivated and my dreams and ambitions arent clouded by the pain…..but I digress. I started making mini clay food. Donuts, pies, cookies, waffles, ice cream, ….you get the idea, because let’s be honest, who doesn’t love mini foods, especially if it consists of the sweet variety? And then ‘Donut Eat Bakery Charms and Accessories’ was born….because I love a good play on words (I get that from my dad)…

I then started creating every little accessory you could think of.

Bookmarks, handbag charms, key rings, charm bracelets, pendants, earrings (including clip ons for the kidlets), hair clips, and my very favourite…..wait for it….


Storage Jars!!! These jars are made from tempered glass with a metal clip airtight lid. They come in a variety of sizes including 70ml (perfect for sprinkles) 125ml, 200ml, 500ml. They’re perfect for storing just about ANYTHING!

Use them in the kitchen to store sugar, tea, coffee, sprinkles, cookies etc.

They’re perfect for the office to add a bit of colour and fun to your workspace. Fill them with paper clips, erasers, or even your favourite sweets.

They’re so versatile you can even fill them with salt scrubs for the bath. I have one in my daughter’s room to stash all her hair bobbles and clips. My son has even asked for his very own cupcake jar with a skull 💀 on it. I’m more than happy to oblige 💕

The jars (along with the jewellery) can be found in my Store.  I will be adding new ‘flavours’ regularly. Please feel free to get in touch if you have a custom design you’d like made.

10% of all proceeds will go to Mind, an organisation that helps people with mental ilness and also to stop the stigma of mental illness. 10% is all I’m able to give right now, but who knows, in the next few years I hope to aim for at least 50%. ‘Cause a gal can dream right? And this girl is always gonna dream big! x

I really want to take a minute here to thank the incredibly talented, and very patient (you guys don’t even know how useless I am when it comes to technology) Elisa of Elibee Creative. She designed my logo, made up business cards, packaging labels and even helped smooth out a few glitches on my site. I highly recommend her services 💕 Thanks Elisa!!!

Julie Fraser Photography also needs a massive shoutout for the gorgeous photos she took of myself and my new product line. That woman can work some magic let me tell you!


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